Delivering Consistency, Safety, and Service Excellence
From 2017 to 2023, Nocta partnered with Haidilao, one of the world's most recognized restaurant brands and a global benchmark for excellent customer service in the food service industry.
What began as a product supply partnership evolved into a trusted long-term collaboration focused on customer experience, hygiene management, and operational support. During one of the most challenging periods faced by the global restaurant industry, Covid-19, Nocta played a critical role in helping Haidilao maintain safety standards and service continuity across its nationwide operations.
Through reliable supply, rapid response capabilities, and dedicated support, we became more than a supplier—we became a trusted partner during a time when dependable execution mattered most.
The Challenge
Haidilao's commitment to exceptional customer service extends to every aspect of the dining experience, including cleanliness, hygiene, and guest comfort.
As the restaurant industry faced unprecedented operational challenges during the COVID-19 pandemic, maintaining consistent access to sanitation and hygiene products became a critical priority. The scale of Haidilao's nationwide network required a supply partner capable of responding quickly, ensuring uninterrupted delivery, and supporting rapidly changing operational needs.
The challenge was not simply supplying products—it was helping protect customer confidence and operational stability during a period of significant uncertainty.
Nocta's Solution
To support Haidilao's high standards for customer experience and hygiene management, Nocta developed a comprehensive cleaning and sanitation solution tailored to restaurant operations.
Comprehensive Guest Care Products
We supplied a range of cleaning and hygiene products designed to support every stage of the dining experience, including:
Together, these products helped reinforce cleanliness standards while enhancing guest comfort and convenience.
Emergency Supply and Direct Store Support
During the pandemic, Nocta activated dedicated emergency supply channels to support Haidilao's nationwide operations.
By leveraging our manufacturing capabilities and supply chain network, we coordinated the direct delivery of sanitation products and essential hygiene supplies to stores across multiple regions, helping ensure operational continuity and public health compliance during a critical period.
Results
The partnership generated significant long-term value and measurable business outcomes:
Client Feedback
"Throughout our long-term partnership, Nocta has consistently demonstrated professionalism, reliability, and a strong sense of responsibility. They have proven to be more than a supplier—they are a trusted partner."
— Haidilao Procurement Team
Looking Ahead
The partnership with Haidilao reflects Nocta's commitment to helping businesses maintain operational excellence through reliable manufacturing, responsive service, and resilient supply chain support.
Whether supporting daily operations or responding to unexpected challenges, we believe strong partnerships are built on trust, consistency, and the ability to deliver when it matters most. As customer expectations and industry standards continue to evolve, Nocta remains dedicated to helping brands create safer, cleaner, and more exceptional customer experiences.
From 2017 to 2023, Nocta partnered with Haidilao, one of the world's most recognized restaurant brands and a global benchmark for excellent customer service in the food service industry.
What began as a product supply partnership evolved into a trusted long-term collaboration focused on customer experience, hygiene management, and operational support. During one of the most challenging periods faced by the global restaurant industry, Covid-19, Nocta played a critical role in helping Haidilao maintain safety standards and service continuity across its nationwide operations.
Through reliable supply, rapid response capabilities, and dedicated support, we became more than a supplier—we became a trusted partner during a time when dependable execution mattered most.
The Challenge
Haidilao's commitment to exceptional customer service extends to every aspect of the dining experience, including cleanliness, hygiene, and guest comfort.
As the restaurant industry faced unprecedented operational challenges during the COVID-19 pandemic, maintaining consistent access to sanitation and hygiene products became a critical priority. The scale of Haidilao's nationwide network required a supply partner capable of responding quickly, ensuring uninterrupted delivery, and supporting rapidly changing operational needs.
The challenge was not simply supplying products—it was helping protect customer confidence and operational stability during a period of significant uncertainty.
Nocta's Solution
To support Haidilao's high standards for customer experience and hygiene management, Nocta developed a comprehensive cleaning and sanitation solution tailored to restaurant operations.
Comprehensive Guest Care Products
We supplied a range of cleaning and hygiene products designed to support every stage of the dining experience, including:
- Alcohol sanitizing wipes.
- Lens cleaning tissues.
- Hand cleaning wipes for dining environments.
Together, these products helped reinforce cleanliness standards while enhancing guest comfort and convenience.
Emergency Supply and Direct Store Support
During the pandemic, Nocta activated dedicated emergency supply channels to support Haidilao's nationwide operations.
By leveraging our manufacturing capabilities and supply chain network, we coordinated the direct delivery of sanitation products and essential hygiene supplies to stores across multiple regions, helping ensure operational continuity and public health compliance during a critical period.
Results
The partnership generated significant long-term value and measurable business outcomes:
- Approximately RMB 40 million in cumulative sales value.
- Recognition as a core supplier within Haidilao's wipes and hygiene product category, accounting for approximately 70% of procurement volume.
- Continuous support for restaurant hygiene and customer experience initiatives across multiple years.
- Two-time recipient of Haidilao's Outstanding Supplier Award.
- Additional performance-based recognition and incentives awarded by the customer.
Client Feedback
"Throughout our long-term partnership, Nocta has consistently demonstrated professionalism, reliability, and a strong sense of responsibility. They have proven to be more than a supplier—they are a trusted partner."
— Haidilao Procurement Team
Looking Ahead
The partnership with Haidilao reflects Nocta's commitment to helping businesses maintain operational excellence through reliable manufacturing, responsive service, and resilient supply chain support.
Whether supporting daily operations or responding to unexpected challenges, we believe strong partnerships are built on trust, consistency, and the ability to deliver when it matters most. As customer expectations and industry standards continue to evolve, Nocta remains dedicated to helping brands create safer, cleaner, and more exceptional customer experiences.
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